AI for Sales and Marketing
Sell more. Create more. In less time. AI makes it possible.
Sales teams, SDRs, closers, key account managers, marketing analysts and growth managers
Your team is spending hours on tasks AI could handle in minutes.
Proposals written from scratch every time. Follow-ups done manually. Briefs that never get finished. Content calendars that are always behind. This is time that could be spent closing deals, building strategy and creating things that actually move the needle.
Salespeople who use AI sell more, in less time and with less manual effort. Marketing teams produce more content, more targeted, in less time. AI does not replace the salesperson or the creative — it amplifies what they already do well and eliminates the operational work that consumes hours.
What it costs to not act now
- Hours wasted on tasks AI already solves
- Slower decisions while competitors move faster
- Disengaged professionals burdened by operational overload
- Missed opportunities from lack of real-time data analysis
- Operational costs that could be drastically reduced
What your sales and marketing team will achieve
Concrete, measurable results. No empty promises.
Increased individual productivity across sales and marketing
Reduced proposal and content creation time (from hours to minutes)
More personalized approaches with higher conversion rates
Cleaner pipeline with AI-assisted lead qualification
Campaigns and content generated with AI at scale
Who is this track for?
This training was designed for professionals who want to use AI practically and immediately in their work, with no prior technical knowledge required.
- SDRs and inside sales reps
- Closers and account executives
- Key account managers
- Marketing analysts and content creators
- Sales and growth leaders
AI for Sales and Marketing
Training built from the inside out for your sector. Every example, use case and hands-on exercise is developed with the reality of Sales & Marketing in mind.
How the training works
A 5-phase methodology, from literacy to real behavior change. Applied to the specific context of Sales & Marketing.
100% contextualized content
All examples and exercises come from the Sales & Marketing universe. No generic analogies.
Hands-on from day one
Each module has practical exercises. You leave the training with prompts, templates and workflows ready to use.
Measurable results
We define metrics before the training to measure the real impact in the weeks that follow.
Full track: modules and content
6 modules, 18 practical lessons. Total workload: 20h.
01 Module 1: AI as a Competitive Advantage in Sales and Marketing
- How AI is transforming the commercial and marketing process
- AI tools for salespeople and marketers (ChatGPT, Gemini, Perplexity)
- The augmented professional: human + machine
02 Module 2: Prospecting, Content and Qualification with AI
- Lead research with AI in minutes
- Creating cold emails, posts and content with AI
- Lead qualification: using AI to focus on the right ones
03 Module 3: Proposals, Follow-up and Campaigns
- Generating commercial proposals with AI
- Personalized follow-up scripts with AI
- Campaign planning and execution with AI
04 Module 4: AI for Sales and Marketing Managers
- Performance dashboards and analysis with AI
- Creating playbooks and briefings with AI
- AI-assisted forecasting and result prediction
05 Module 5: Prompt Engineering from Basic to Advanced
- Prompt fundamentals: structure, context and clear instruction
- Advanced techniques: chain-of-thought, few-shot and role prompting
- Prompts for sales and marketing: cold email, follow-up, proposals and campaigns
06 Module 6: Data Governance and Responsible AI
- Data protection of customers and leads
- Ethical use of AI in personalization and commercial outreach
- Compliance best practices for AI use in CRM and marketing automations
Want the full curriculum as a PDF or a custom proposal for your company?
Request a proposalPaolo Almeida
Innovation strategist with 19 years of experience in digital transformation and technology. Specialized in making AI accessible and applicable to teams in any area, no jargon, no unnecessary technicalities.
Has trained over 6,000 professionals across more than 60 companies, from startups to multinationals. Speaker, mentor and a leading reference in applied business AI in Brazil.
View full profileCommon questions about this training
Answering the most common questions about the Sales & Marketing track.
Does AI replace salespeople or marketers?
No. AI amplifies what professionals already do well, freeing up time for what actually drives results: relationships, strategy and closing.
What tools will the team learn to use?
ChatGPT, Gemini, Perplexity and specific tools for email sequences, proposal generation, content creation and lead qualification.
Can it be customized for our specific sales process?
Yes. The training is always adapted to the company's sales methodology, funnel stages, CRM and marketing stack.
How quickly will results appear?
Teams consistently report significant time savings in proposal creation and content production from the very first week after training.
Is the training available remotely?
Yes. Both in-person and remote formats deliver the same quality content and level of engagement.
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Each training is tailored to your company's reality.
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Training for companies of all sizes · In-person and remote · Customized for your sector